Desigual
Conceptualization, Product Design, UX, Art Direction, Visual Design & Development
B2B application aimed at presenting new Desigual collections to its multibrand retail clients.
The platform is manageable and has a twofold goal: presenting new collections while giving access to product details and categories, and creating an application from a distinct creative, recreational approach which reinforces brand positioning through its visual approach and interactions, the creation of extra contents and the inclusion of elements adding playability to the browsing experience.