FCB & Nike
Conceptualization, UX, Art Direction, Visual Design & Development
The goal of this project is to convey the Camp Nou FCB Megastore experience to FC Barcelona fans and website users. We have in mind the aspirational user, therefore the website is focused on creating a 100% Barça experience, enveloping and experential. Along with this premise, the website also aims at reinforcing the concept of the FCB Megastore as the “football destination”.